Why do Wedding Invitation Cards have the information on the front and nothing on the seceding pages?
Usually, greeting cards have a picture, you open the card, and read the poem … but ah, what’s up with all the dead space on wedding invitations?
Why do Wedding Invitation Cards have the information on the front and nothing on the seceding pages?
Usually, greeting cards have a picture, you open the card, and read the poem … but ah, what’s up with all the dead space on wedding invitations?
{ 7 comments… read them below or add one }
I know what you’re writing about. I don’t think the others do. You’re referring to the type of invitation that has words on the front and then you open it up and and the inside is blank.
It’s a weird type of set-up and a waste of paper. It’s nicer to have one with some sort of graphic or engraving on the front and the words for the invite on the inside.
Our invite was only one page. No blank inside page.
Because it’s not a greeting card; it’s a formal invitation. It is supposed to look elegant, not junky or crowded.
It’s called "white space" not "dead space."
And it’s because wedding invitations are considered formal invitations – unlike a backyard barbecue or a postcard from some tourist place.
It probably costs by the letter to have something printed on invitations, so with the high cost of weddings these days, there is dead space.
They want it to look nice. When there is too much space taken it doesn’t look good. It’s like getting a really bad font for your wedding invitations. Wouldn’t you rather want to use a nice cursive font instead of Comic Sans or something? Just looks better with more space for the invitation.
basic rules of graphic design say 70 / 30. Meaning 70% of the surface space should be used and 30% should be left blank.
You have to leave some ‘white space’ to frame the text. If you crowd too much on a surface – the eye gets confused and the message is lost in the shuffle.
Wedding invitations are a formal event. The more formal they are, they less ’stuff’ they will have. The more casual the wedding and thus, the invites, the more ornate they may be.
There are wedding invitations available with a picture and less negative space. These are a few:
http://bjoyfulinvitations.cceasy.com/CasPage1.cfm?prev=1&TempPrev=0&blnPreviewRequestSubmitted=0&recordsperpage=12&CompletedOrder=0&sBasketID=0&alogo=1&menu=none&morethanonepage=YES&HostDomain=bjoyfulinvitations%2Ecceasy%2Ecom%2F&FirstTimeThrough=1&option=CasPage1.cfm&format=STDCasEnsDT26
http://bjoyfulinvitations.cceasy.com/ProductSearch.cfm?prev=1&TempPrev=0&blnPreviewRequestSubmitted=0&recordsperpage=12&CompletedOrder=0&sBasketID=0&strSearchDesc=photo&blnAccessoryCategoryPage=0&strItemGroup=&alogo=1&menu=none&morethanonepage=YES&HostDomain=bjoyfulinvitations%2Ecceasy%2Ecom%2F&FirstTimeThrough=1&option=ProductSearch.cfm&format=STDCasEnsDT26